What's a great night's
sleep worth?
A soothing companion that helps little ones settle — and gives the whole house its evenings back. White noise, a soft heartbeat, a familiar lullaby. No screens, no lights. Just calm.
Find Your Child's Character →Nobody warns you about the sleep.
You expected the tired days. What nobody quite prepares you for is what a string of broken nights does to a whole household — the little one who can't settle, the parent running on empty, the short fuse by 7pm, the evenings that disappear before they begin.
Sleep isn't a luxury in those early years. It's the thing everything else depends on. When little ones sleep, the house breathes.
When they don't, everyone feels stressed and impatient... but let's be honest, the real word is GRUMPY!
The hard part is that little ones don't have the words for "I feel unsettled."
What they have is a need for something familiar — a consistent cue that says, every single night, it's safe now, it's time to rest.
The comfort little ones are wired for.
A Love By Emi musical comforter isn't a gadget, and it isn't just a toy to play with. It's a comfort object designed to do one thing beautifully — help your little one feel calm enough to drift off, and stay settled through the night.
It works the way little ones are naturally soothed: through sound and through touch, together.
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Gentle white noise & a soft heartbeatRecreates the familiar, womb-like rhythm newborns instinctively find reassuring.
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A soft Brahms lullabyA calm, consistent signal that it's time to wind down — the same gentle cue, every night.
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Super-soft fleece to holdSomething little hands can cuddle and bond with — the tactile comfort that brings real security.
Same friend at bedtime, naptime, daycare, in the car, and on holiday. That consistency is what helps little ones self-settle — and what gives you your nights back.
A character for every child.
Every little one is different. So is every Love By Emi friend. From Delly the White Tiger to Ellie the Elephant, Shay the Giraffe, Harli the Husky and more — there's a character waiting to become your child's companion. The one they reach for. The one in every photo. The one they still snuggle years later.
Whichever they choose, the soothing is the same — white noise, heartbeat, lullaby, and that irresistibly soft cuddle. The character is the part that becomes theirs.
Not sure which? Many families start with one and collect the favourites over time.
Thoughtfully made, down to the last detail.
Sound that soothes, not stimulates
White noise, a soft heartbeat, and Brahms' lullaby — with two volume levels and a 20 or 40-minute auto shut-off, so it's gentle up close and never has to be left running.
A comforter little hands love
A generous 15" × 15" of sensory-soft fleece — the perfect size to hold, cuddle, and bond with. The touch comfort that helps little ones self-settle.
Goes wherever they go
A built-in pacifier, stroller and crib clip keeps their friend off the floor and within reach — at home, in the pram, or travelling.
Designed with little eyes in mind
The bold, high-contrast markings aren't just for looks. In the early weeks, newborns see high-contrast patterns most clearly, and gentle visual stimulation supports their developing sight.1
Clean and easy, always
A removable music box means the whole comforter is machine washable — so their favourite friend stays fresh through everything.
Made safe
CPSIA and ASTM F963 tested, BPA-free and allergy-friendly. The standard you'd expect for something held this close.
1. Newborns can distinguish high-contrast patterns most easily in the first months as their colour vision develops; high-contrast visuals support early visual stimulation. Sources: Michigan State University Extension; Pampers; Lovevery — infant vision development.
What's a great night's sleep really worth?
Think about the last time everyone in the house slept well. What would you pay to make that the norm rather than the exception?
A Love By Emi lovey isn't a one-night thing. It's the companion your little one reaches for every night — for months, often years. The same soft friend that settled them at eight weeks is still being snuggled as a toddler. Across all those nights, it works out to barely cents a night for the one thing that helps your whole family rest.
Find Your Child's Character →Loved by over 20,000 families.
4.9 stars on our site and 4.7 stars plus an Amazon's Choice rating in Sleep Soothers — but the number that matters most is the thousands of little ones drifting off a little easier tonight.
Gift for my brand new nephew who has a real husky but she is a bit too big for snuggles. Mum was very happy with improvement to sleep from first night!
My little girl absolutely loves her Ellie, it goes everywhere with her, and has made bedtime so much more fuss free, definitely recommend this for any new mum.
Exactly what i wanted for my grandaughter and new grandson had them personalised wifh their names by a work colleague. Will definitely be ordering again.
I have a toddler that loves all "stuffies" and this one is no exception. It's a really good cuddle size for a kiddo, it's easy to carry and grab onto. For all the stuffed animals we do have, we don't have a cow - the color and theming of it is great. Unlike some other stuffed animals that you can get online, there wasn't any off gassing smells when opening, so it felt safe to go right into the kiddos arms. Overall, it's a pretty good value for a nice on-the-go cuddle toy for the younger kiddos!
The safe choice, made simple.
Every Love By Emi comforter is CPSIA and ASTM F963 tested, BPA-free, and made from allergy-friendly materials. The music box removes for easy, full machine washing. Designed in Australia, made to the safety standards you'd expect for something your little one holds close.
Questions, answered.
At what age is it suitable?
How does the sound work?
Can I wash it?
Which character should I choose?
Is it safe?
Tonight could be calmer.
Somewhere in the range is the friend your little one hasn't met yet — the one that becomes theirs, the one that helps the whole house finally rest.
Find Your Child's Character →