The Importance of Soothers in Early Development

From birth, babies find comfort in touch and rhythm. A newborn soother toy provides a familiar sensory experience that reminds them of the safety and comfort of being held.

Love by EMI soothers are made to support this natural need for closeness. Their plush textures, soothing shapes, and thoughtful details help your baby relax, settle more easily, and enjoy longer periods of rest.

Many parents also find that introducing a baby soother early helps their little one develop self-soothing habits, reducing fussiness and encouraging independent sleep as they grow.

Although designed for extreme comfort for babies, please follow safe sleep guidelines from Red Nose and do not leave any objects (including comforters) inside the cot unsupervised for any amount of time. A special velcro loop allows for pre-sleep calming and then for the toy to be latched out of reach from baby whilst still playing the familiar sound of white noise with a heart beat or Brahms Lullaby.

Designed for Comfort, Made with Love

Each baby soother in Australia from Love by EMI is carefully crafted using soft, hypoallergenic materials that are safe for even the most sensitive newborn skin.

• Gentle fabrics that are soft to touch and free from harmful chemicals
• Lightweight shapes that are easy for tiny hands to hold
• achine-washable materials for easy cleaning
• Calming textures that engage and relax your baby

These features make our soothers perfect for naptime, playtime, or quiet moments during the day.

Soother for Newborn Baby - A Safe Start

A soother for a newborn baby is more than a toy; it is a comforting first friend that helps babies adjust to the outside world. Love by EMI soothers are designed to be used from birth under supervision and to complement safe sleep routines.

They can be introduced during feeding, tummy time, or pre-sleep cuddles to provide reassurance and security. Each newborn soother toy encourages healthy bonding between baby and parent by offering comfort that feels familiar and loving.

Our soothers are also ideal companions for car rides, pram walks, or travel, making them a practical addition to any nappy bag.

Buy Baby Comfort Toy Gifts That Families Treasure

When you buy baby comfort toy gifts from Love by EMI, you are giving more than just a product. You are giving a thoughtful gesture that supports emotional development and creates lasting memories.

Our beautifully packaged soothers make perfect gifts for new parents, baby showers, or first birthdays. Each item combines luxury and practicality, offering a balance of function and sentiment that families truly appreciate.

Love by EMI is proud to be one of the most trusted choices for baby soothers in Australia, loved for our attention to safety, softness, and heartfelt design.

The Perfect Newborn Soother Toy for Every Occasion

Our newborn soother toys are available in a range of adorable animal designs and soft colour palettes to suit every nursery style. Whether you prefer a teddy style, or elephant, each one carries the same promise of comfort and quality.

These toys are lightweight and easy to hold, encouraging your baby’s early motor development. They also become part of familiar bedtime routines, helping little ones wind down and feel safe as they drift off to sleep.

Because each soother is machine-washable, it stays fresh and clean even after daily cuddles and adventures.

Safety and Quality You Can Trust

Every Love by EMI product is made with care and precision to meet strict Australian safety standards. We use only baby-safe materials, ensuring that our baby soothers are gentle, durable, and suitable for everyday use.

Our stitching is reinforced for strength, and fabrics are free from loose parts or small components. This makes each soother for newborn baby safe for supervised play and ideal for daily use.

At Love by EMI, we are committed to ethical, sustainable manufacturing practices. Parents can trust that each toy is made responsibly, with love for both children and the planet.

Why Parents Across Australia Choose Love by EMI

Love by EMI began with a family’s mission to help babies and parents find rest and comfort together. Every design is inspired by real-life parenting needs, combining elegance, practicality, and a deep understanding of what families value most.

When you buy baby comfort toy gifts or choose a baby soother in Australia, you can expect:

• Safe, baby-friendly materials suitable from birth
• Soft textures that support emotional development
• Durable, washable fabrics made for everyday use
• Thoughtful packaging that makes gifting effortless
• Designs created with love by an Australian family brand

Our soothers are made to grow with your baby, becoming beloved keepsakes that comfort through each stage of childhood.

The Perfect Gift for New Parents

Looking for something beautiful and practical for expecting parents? Love by EMI soothers make ideal gifts that balance usefulness and sentiment.

Each product arrives beautifully packaged and ready to present, making it an effortless way to show care and celebrate new beginnings. When you buy baby comfort toy gifts, you are giving the gift of peace, rest, and gentle love.