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Maisie the Unicorn

$49.99
$59.95 $49.99

Designed to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.

With built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.

Crafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.

🧠 Features

  • 🎵 Plays white noise or lullaby – built-in sound box

  • ⏲️ Auto shut-off after 20 or 40 minutes

  • 🧸 Plush, child-safe, sensory-friendly fabrics

  • 🧼 Machine washable with removable sound unit

  • 👶 Perfect for bedtime, daycare, pram naps, or travel

  • 🌎 Loved by families across Australia, the US & NZ

    Fall Asleep Faster

    😴 FALL ASLEEP FASTER: This stuffed animal delivers a three-in-one approach to help your kiddo fall asleep faster and stay asleep longer. The combination of auditory and tactile comfort helps drown out sounds nearby and brings a sense of familiarity and comfort. The wide-bodied design also serves as a children's stuffed animal toy and security blanket that is a fleece material and wrinkle-resistant. You can also attach a pacifier to the blanket using the built-in hook and loop.

    Easy To Operate

    🦄 EASY TO OPERATE: Maisie the Unicorn - Our baby soother allows your child to play with the stuffed animal and then gently drift off to sleep with the built-in sound machine. It's incredibly easy to use: Simply press the in-ear buttons to trigger the sound choices of white noise mixed with a heartbeat or a lullaby. On the back of the sound device, you can choose from two volume levels and two lengths: 20 minutes or 40 minutes.

    Specifications

    When laid flat the lovey measures 15 x 15 inches (36cm).
    They also only weigh 0.5 of a pound (350 grams).
    The music box requires 2 x AAA batteries (not supplied).

    Our Materials

    To make our Lovey toddler tough, long lasting and super soft we have used 100% polyester.

    Built To Last

    👷🏻‍♀️ BUILT WITH SAFETY IN MIND: This audible plush toy is not only built to last, but it's also manufactured with safety in mind. Each toy is allergy-friendly and BPA-free. To clean it, remove the sound box from the head and place the toy in the washing machine. It even comes with a zippered travel bag to keep the toy clean when it's not in use. We recommend to wait until your child is at least a year old before allowing Maisie to join naptime or bedtime.

    How We Give Back

    👼🏻 HOW WE GIVE BACK: At Love by Emi, we know how important early childhood development is. To help ensure our little ones receive the love and attention they need through pregnancy and beyond, we're committed to donating a portion of our proceeds. Each purchase of our stuffed animal blanket supports two pregnancy and child-centered organizations: Generation Her and Miller Children's & Women's Hospital Long Beach.

    The Perfect Gift

    🎁 THE PERFECT GIFT: If you're searching for a baby shower, birthday, or Christmas gift for a child that’s 1 year or older, you'll love Maisie the Unicorn. Mommas-to-be will surely appreciate this 3-in-1 plush toy/white noise machine. Our products are great for newborns play (not sleep) but also a great toy as they get older.

    Care Instructions

    Sometimes little ones can be messy, so that is why we have made our Lovey range machine washable. Please remove the music box before washing.
    The lovey also loves a gentle dry cycle to fluff them right back up again.

    Safety Warning

    The AAP recommends all babies sleep on their back, on a flat, firm, separate sleep surface such as a bassinet, play yard or crib, and to keep the baby's sleep space free of blankets, bumpers, toys or other objects until the age of 1.

    Shipping & Returns

    📫 FREE SHIPPING & FREE 30 DAY RETURNS: We trust our products so much that we don't need you to have a reason to return you Lovey. If you find that the lovey is not for you, get in contact with us and we will be happy to facilitate the return.

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

    Machine Washable

    Soft and Cuddly

    Fast Bed Times

    Calm & Soothing

    Customer Reviews

    Overall rating: 5.0 / 5 from 52 reviews.

    Customer photo review of Maisie the Unicorn

    My granddaughter Indi Mae 10weeks really Loves it

    Allison H. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    My daughter’s bestie is her “Uni”. Someone gifted it to us at my baby shower and it became her favorite thing very quickly. Once we moved her from the bassinet to her crib in her room, we would use “Uni” for nap time and bedtime and then put her near her crib with the music or white noise on. Eventually (after too many dropsies) the sound stopped working but “Uni” continued to be loved even more as our daughter grew. She was her first stuffie that we allowed her to sleep with in her crib once she got big enough. It became an endless attachment where she needed “Uni” At meals, playtime, naps and bedtime (so… with her 24/7 so bathtime for “Uni” became difficult for Mama lol). We lost “Uni” one day about a month or two ago on a walk. I never thought as a mom I would cry for a stuffed animal but I cried along with my daughter on our way home that day. I immediately emailed this amazing company to see if they could rush one out to me. My daughter only had to be without her bestie “Uni” for one or two nights thanks to them! And even better, two sweet girls found the original and now she has two! We love her love for Uni and can’t rave about this amazing product/toy/bestie enough :)

    Amanda G. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    Love the product 💕

    Coralie G. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    We love Maisie the unicorn. This lovey has super soft material and plays white noise or lullabies! Would definitely recommend.

    Megan & D. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    We absolutely love our little Maisie. She's part of the family now and sleeps with my daughter each and every night. She loves the music it plays and she loves cuddling it. Thank you for a great and effective product!

    Mallory W. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    Now that we’ve slowly been transitioning our toddler into her own big girl bed, we added this wonderful plushy to our bed time routine and she loves it!

    Myelia Z. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    My daughter absolutely loves Maisie the Unicorn. She went through a rough patch with sleep and since we gave her this lovey, she had been doing SO much better!

    Francesca B. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    My little girl loves her Maisie sleep unircorn it helps her to drift off to sleep and is a real comfort for her while she is going through her 2 year sleep regression

    Jacinta B. 5/5 Verified

    Customer video review of Maisie the Unicorn

    My daughter loves this self soothing toy. She knows how to work the buttons herself and it has made putting her down much easier at night. It comforts her to fall asleep and if she wakes in the night, she presses the buttons and then the sound soothes her back to sleep again.

    Hannah M. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    My Maizy loves Maisie the Unicorn! She’s always loved having something soft to rub her face on and this cute little friend is perfect for her!!

    Brooklyn B. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    I wish we had this product when our first child was born. Baby number two is finally sleeping through the nights. She loves her Unicorn, Maisie and takes it everywhere. We are so relieved to finally be getting some sleep.

    Michelle J. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    My daughter loves how soft it is and the white noise is her fav!

    Kate E. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    It so Soft, and I love that you can take out the sound part to wash it.

    Jennifer S. 5/5 Verified

    Customer photo review of Maisie the Unicorn

    I sent the unicorn to a friend who had a little girl recently. They just love it! look how cute it is! The white noise and heartbeat seem to be the babys fav. Will buy again for sure!

    Jarrad S. 5/5 Verified

    All of my children wanted one!!

    Diane G. 5/5 Verified

    Great present

    Tracey L. 5/5 Verified

    My granddaughter is on love with it thank you 😊

    Louise P. 5/5 Verified

    It was a gift for a workmate and she loved it. Quick delivery and great communication

    Leona M. 5/5 Verified

    Maisie the unicorn is so sweet, I love that it’s a soft comforter and plays sounds that actually work for toddlers!

    Tamika K. 5/5 Verified

    My little one loves Brahms lullaby and I think the unicorn design is absolutely gorgeous.

    Sarah F. 5/5

    Getting my little princess to sleep whilst teething has been a struggle sometimes, I purchased the unicorn for her, and it’s the best thing I ever did. Gets her to sleep with the white noise/lullaby sounds. Highly recommend will be purchasing another one :)

    Chantelle F. 5/5 Verified

    This is the softest toy ever. It’s absolutely adorable. I bought this for my goddaughter and she loves it. She uses it to go to sleep with. It’s soft and so pretty. Would highly recommend this product and seller.

    Mary B. 5/5 Verified

    Absolutely love it cannot wait to use it for our new addition in a few weeks 🙂

    Nicole O. 5/5 Verified

    This has been my Baby's companion since she was born. I used it to cover her for extra support of feeling she's hugged. the music is perfect Lullaby's. You need to get it for your new born!!!!?

    Rouzz 5/5 Verified

    My niece loves the product. It puts her newborn to sleep quickly.

    Frank M. 5/5 Verified

    It looks like good quality, hoping it works for my new grandbaby and her mother. Too quick to rate, as I just received. Very cute and washable so it may become her boppy, or whatever they are calling them nowadays!!!

    Tammy S. 5/5 Verified

    It's absolutely adorable! Our granddaughter loves her new unicorn sleep pal!

    Rachel B. 5/5 Verified

    This was easy to put together. I like it has 2 volume settings and is very soft. You can remove the noise maker and throw it in the wash if needed.

    Christy T. 5/5 Verified

    I bought this for a ladys baby shower. Cute and adorable. This little unicorn was loved by all the ladies at the shower. Soft and cuddly. The soothing vibration and lullaby would comfort any newborn. Perfect size and a great quality.

    Debra B. 5/5 Verified

    My daughter loves her new "lovey" She has started to carry it around all the time.

    Emily K. 5/5 Verified

    This was a xmas gift for my grand child Em but my puppy heard it and laid on it. She won't go to bed without it. She loved it so much I had to buy a second one! I think it is very well made , a very beautiful product and will probably buy a couple more for my other grandkids it's Worth every penny!

    Diane P. 5/5 Verified

    Baby seemed to calm down when listening to the sounds. The material is cuddly, also. It's a pretty gift to give new parents and baby.'

    Katherine Y. 5/5 Verified

    My daughter loved im going to post a video of my daughter with it she holds it at night to sleep it we love it!!!!

    Yvette G. 5/5 Verified

    My daughter absolutely loves this lovey!!! She takes it everywhere! Love you can adjust the volume. It plays for 45 mins which is enough time to get my daughter to sleep.

    Brittany T. 5/5 Verified

    My baby girl loves her maisie when she's nursing to sleep, and my toddler absolutely adores maisie for play time! Honestly such a great lovey for young kids, we're definitely buying a second one 😍

    Meghon L. 5/5 Verified

    This is perfect for littles! Sounds boxes are a hit here and this is even better!!

    Hannah S. 5/5 Verified

    I adore this snuggly! I especially like the size, Velcro loop, and that it is washable.

    Rayna M. 5/5 Verified

    Love Love !!!

    Brandi H. 5/5 Verified

    I think it's a great gift idea. I gave it to my niece but her baby isn't due until May so not sure how tjeu will like it yet.

    Rosalie S. 5/5 Verified

    We absolutely love this lovey!

    Amanda S. 5/5

    Your Questions Answered

    Is the Lovey "toddler tough?"

    Before releasing each Lovey range, we tested them with numerous, let's call them... adventurous boys and girls. Not only did they stand up to regular tantrums, food messes and heavy-duty outdoor play, once they were washed they returned to the beautiful "as new" lovey time after time.

    How loud is the music box?

    We have designed the low volume to ensure it does not damage baby's hearing when snuggled right up to it.
    The second, slightly louder level is for public places or noisy stroller trips so that baby can still hear their favourite noise on the go. This ensures they get the same level of comfort anywhere, anytime. 

    How big and heavy is the Lovey?

    When laid flat the blanket portion is 15 inches by 15 inches. 
    Each weigh approximately half a pound or 300-400grms.

    How does the music box operate?

    The music box sits inside the padded head of each animal Lovey. The buttons slot nicely into each ear and can be pressed to operate either Brahms lullaby or white noise. The Lovey comes with a diagram and instructions on how to start / stop and chose the level and length of each noise.

    What size batteries does the Lovey take?

    The Lovey takes 2 AAA batteries. The battery case is sealed by a small screw to ensure that children cannot access. Most common brands of batteries will last months even with very regular use.